1996 State of the Union Address: Writing Style

    1996 State of the Union Address: Writing Style

      Political/Campaign Speech: Clear, organized, linear

      Take a look through the text of the 1996 State of the Union through stunner shades.

      Without looking at the actual words, you'll notice paragraphs that rarely go on for more than five or six sentences, and sentences that rarely go on for more than a few lines.

      If you listen to the audio or watch the video delivery by Bill Clinton, you'll observe the same thing; this style of speech is as straightforward as you can expect from a historical text. The reason is simple: this is for TV, and you have to make sure everyone can follow along after having a big dinner and getting ready for bed.