1996 State of the Union Address: Evidence

    1996 State of the Union Address: Evidence

      Let's face it: if you're a politician, bragging is in your job description. But not all bragging is bad. Sometimes bringing up some hard evidence to show the good things you've accomplished can be healthy.
      Clinton spends a fair amount of time in this speech touting his accomplishments, using a combination of hard numbers and general statistics. For example, he brings up AmeriCorps, a service program that helped "25,000 young people…earn college money by serving their local communities" (36.1).

      Even though the veterans in Congress know that Clinton is reading from notes, being able to throw out such specific numbers gives him credibility with his general audience, voters on TV. It makes him look like that insanely smart kid at the spelling bee.

      The biggest use of evidence? Clinton talks about how much he reduced the deficit in his first term, thanking "the Democrats for passing the largest deficit reduction plan in history in 1993, which has already cut the deficit nearly in half in 3 years" (10.4).

      In this part, he specifically links positive evidence to his own party, making the Democrats seem responsible for getting a good thing done. After everyone heard that, the Republicans had a hard time arguing that they were the ones who wanted to reduce the deficit.

      Clinton cites another accomplishment, increasing border patrols by "50 percent" to prevent illegal immigration (82.4). Note the use of an impressive round number here. "50 percent" sounds like a big change to the audience…even if it only means getting a dollar instead of fifty cents.

      Like bragging, sometimes facts and evidence can be used to make things look even better than they really are.