Fame
Oh, hey, Tiger. We've got a warm towel, a cold towel, a lukewarm towel, and a freezing cold towel for you...you know, just in case. (Source)
Get your autograph pen ready. There's a long line of people waiting for your signature...on a new contract with the landscapers, the real estate contract, and this quarter's budget.
Okay, so you're not famous. But hey, depending on the prestige of the country club you run, you might brush up against some famous people like these.