Glory
No one's going to carve your face into Mount Rushmore for running a nice B&B, but you can definitely find a sense of personal accomplishment. B&B owners help make it possible for people to relax and have a nice time.
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It may not seem like much, but in this day and age, overworked Americans can use every bit of help they can get. Sometimes all it takes to make someone's life a little better is being there with organic huevos rancheros in the morning and directions to the closest waterfall for the afternoon. Helping people to forget their worries for a little while—there's definitely a little glory in that.