Nixon wasn't called "Tricky Dick" for nothing. He knew how to get people on his side. Unfortunately, he sometimes did this using sketchy tactics, like wiretapping Washington's Watergate complex.

But in this case, he uses a rather sophisticated rhetorical tool called "anaphora." Anaphora basically means to repeat words or statements in succession. This is one way Nixon uses it in his speech:

My fellow Americans, I am sure that you recognize from what I have said that we really only have two options open to us if we want to end this war.

[...]

I have chosen the second course.

It is not the easy way.

It is the right way.

It is a plan which will end the war […]. (104.1-110.1)

So, why did he do this? Good question, dear Shmoopers.

In his speech, Nixon provides what he sees as two possible options for ending the Vietnam War. Openly acknowledging the possibility of another solution is a gutsy move on his part as it leaves himself potentially vulnerable to criticism.

However, by repeating how important his answer is, Nixon bolsters his claim not once, not twice, but thrice. It's a brilliant speech-making move that gets the listener to not only believe in the speech-giver's sense of authority but gets them to forget that there's even another solution to the Vietnam War situation out there.

If he only could've used these powers to get America to forget the whole Watergate fiasco…