Product Portfolio
Categories: Company Management
A Mac. An iPhone in 5 flavors and counting. iChords. iCases. iPens. (Don't jumble the letters on that one.) And a bunch of other products with that little Apple thingy on 'em.
That's the family. Lots of products. United by blood. Genetics. Well, ok, a brand name and interoperable functionality. That's a product portfolio; the managers of 'em optimize profits, revenue growth, market share, and a bunch of other stuff.
Their quarterback? Yep, the CEO.
